1: How to change the way people think about early childhood
This module is designed for those completely new to framing messages. This module covers what framing is, shows why it’s important, and how it has helped communicators around the world drive social change. It also covers: - How we think...
2: Exploring the Core Story - Part One
This essential module covers: - What is the Core Story? - How does it work? - Exploring the first two themes of the Core Story: (1) Health & Wellbeing, (2) Now and in the future It is estimated that this module will take around 30-45...
3: Exploring the Core Story - Part Two
This essential module recaps the Core Story and goes on to explore the remaining three themes of the Core Story in depth: - Defining the problem - Call for fairness - What children need It is estimated that this module will take around...
4: Telling the Core Story in compelling ways
This essential module explains each Core Story recommendation in depth, and enables learners to practise applying them with interactive exercises. It shows diﬀerent examples of how this can be done, and demonstrates the diﬀerence it makes....
5a: Framing play
This module explores ways to frame play in early childhood communications. It shows learners how to add play to the Core Story, providing some key strategies and approaches. In particular, this module covers: - How to begin - The five ways to...
5b: Framing pregnancy and the prenatal period
This module explores ways to frame pregnancy and the prenatal period in early childhood communications. It shows learners how the Core Story can help set the scene for communications about pregnancy, and provides some helpful strategies, tips,...
5c: Framing mental health in young children
This module explores ways to frame children's mental health. It shows learners how the Core Story can help set the scene for communications about mental health in young people, and provides some helpful strategies, tips and approaches. In...
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